How would you describe your current brand visibility online?

A) We’re just getting started, so our brand visibility is minimal. (1 point)

B) We have some presence on social media but are not widely recognized. (2 points)

C) We’re known within our niche, with consistent social media and SEO efforts. (3 points)

D) We’re a well-recognized brand with a strong digital footprint across channels. (4 points)

What best describes your social media strategy?

A) We post occasionally but don’t have a set strategy or schedule. (1 point)

B) We have a basic plan but struggle to engage our audience consistently. (2 points)

C) We follow a content calendar and monitor engagement regularly. (3 points)

D) We have a data-driven, tailored social strategy with high engagement and frequent analysis. (4 points)

How do you approach content creation for your business?

A) We create content as needed without a specific strategy. (1 point)

B) We create content occasionally but lack consistency in themes or goals. (2 points)

C) We create content regularly and align it with our marketing objectives. (3 points)

D) We use a comprehensive content strategy, targeting specific audiences with high-quality, optimized content. (4 points)

What level of understanding does your team have about your target audience?

A) We have a general idea but no in-depth data on our target audience. (1 point)

B) We’ve done some research but could benefit from more insights. (2 points)

C) We use customer feedback and basic analytics to understand our audience. (3 points)

D) We use advanced tools and data (e.g., customer personas, analytics) to deeply understand and segment our audience. (4 points)

How would you describe your approach to Local SEO and/or SEO in general?

A) We haven’t started with SEO yet. (1 point)

B) We’re using some keywords but aren’t consistently optimizing content. (2 points)

C) We’ve implemented some SEO best practices and track our rankings. (3 points)

D) We use an SEO strategy, targeting keywords, local SEO, and regularly updating for algorithm changes. (4 points)

Do you use any analytics to measure the success of your marketing efforts?

A) Not yet. We’re not sure where to start. (1 point)

B) We occasionally check basic metrics (e.g., likes, followers). (2 points)

C) We regularly monitor key metrics and adjust based on performance. (3 points)

D) We use a robust analytics system, tracking KPIs across all channels and optimizing frequently. (4 points)

How frequently do you engage with your audience?

A) We respond to comments or messages only occasionally. (1 point)

B) We try to engage regularly but could be more proactive. (2 points)

C) We engage frequently and aim to build relationships through consistent interactions. (3 points)

D) We have a dedicated strategy for customer engagement, with frequent touchpoints and active community management. (4 points)

What is your approach to lead generation and capturing customer information?

A) We haven’t implemented a lead generation strategy yet. (1 point)

B) We capture leads occasionally, but there’s no consistent plan. (2 points)

C) We have a few lead magnets and track email sign-ups or inquiries. (3 points)

D) We use a targeted lead generation strategy with optimized funnels and regularly updated lead magnets. (4 points)

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